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Neuromarketing Behavioural eLearning
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Behavioural eLearning bridges the gap between conventional eLearning, which is well suited to one way teaching, and instructor-led training, which is effective yet costly.

It leverages video game technology, a customized visual context, real life scenarios and actor-based voice dubbing, to create realistic and engaging learning experiences.

Behavioural eLearning can be used to practice before real life events like sales calls or performance reviews of subordinates (where various behaviours will produce various outcomes), assimilate learnings after a training session or qualify drawbacks of intuitive behaviour.

Demo

This technology is a flexible and cost-effective means to improve your people’s behaviour. It can replace instructor-led training, complement it to reinforce assimilation of the new skills, or be used as an assessment and certification tool.

The real application includes the company’s recommended process and supporting tools in the opening pages.

The user’s intentions – passed to his character – condition the dynamics of the conversation between the manager and her subordinate, and therefore the psychological outcome of the review.

The characters’ dialogue, posture and movements are calculated in real time, based on the situations created by the user.

After completing the simulation, the user can trace his choices and study their consequences by looking at the dialogue. The application brings out the pros and cons of the manager’s conversation.

The user can then run the simulation again and try psychological choices which are less “natural” for him, observe their impact and improve his own behaviour that way.

Think about applying this technology to the conversation between:

  • A car salesman and a potential client in a showroom
  • A call center agent and a consumer
  • A key account manager and a customer executive
  • Your people and your customers

 

  You've just lost the market? Start again : it's only a game! |
  An economical solution |
  The development of virtual simulations as a training for real situations |


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